SPELL X PROJECTHRIVE
For Summer 2025, SPELL has partnered with Projecthrive to create a capsule collection of hand-block print styles that employed 18 artisans for 474 workdays. This collaboration provided both economic opportunity and representation to artisans with virtually no access to education and helped each of them provide for their families.
Block printing is a traditional artisanal technique done in Bengaluru in South India and uses wood-carved blocks to stamp patterns onto fabric one repeat at a time. Each meter of fabric is printed a motif at a time by a generational artisan and takes several hours to print. Projecthrive has been partnering with these communities to connect them with brands like SPELL since 2009.
Through the utilization of hand block printing rather than machine printing, we’ve saved 2298.19 kg of CO2 emissions in the production of these garments.
Through this collaboration by using the hand block printing technique instead of machine printing, we have saved 47.43 kW of electricity.
